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First Your Profile Then the World
Big changes are brewing with Facebook as today many subtle changes were rolled out across the popular social network. Becoming a fan has given way to simply “Like”. This is an interesting trend and one...
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Hashtag Social Media Tweet Chat
Tomorrow at 12PM (EST) I will be hosting the latest Hashtag Social Media Tweet Chat. We will focus on integrating Mobile into your Social Strategy. You can attend the event live at...
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Mobilizing Your Social Strategy
Today I was the host of the weekly Hashtagsocialmedia tweet chat. Our topic was integrating mobile with your social strategy with a focus on strategy, best practices and tactics. Mobile is a hot topic...
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Social Foundation
A good portion of my day job is defining social/digital strategies and programs to assist major retail brands maximize their WOM opportunities to drive multiple business objectives. Be it acquisition,...
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Largest Social Network on TV
I write a lot about social media, digital strategy & emerging technology. One of my favorite past times is console gaming via my Xbox 360. With the recent release of Halo Reach and personally...
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The Need for Social Audience Segmentation
When evaluating & auditing companies usage of social channels I notice certain recurring themes in terms of the combination of branded social media vs. consumer social (Facebook, Twitter, etc)....
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Augmented Reality a Reality for Brands
What do you think of when you hear the term Augmented Reality? Do you flash back to Tom Cruise in Minority Report? Or more recently Tony Stark in Iron Man 2 manipulating 3D objects? The prevailing...
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Your Brand vs. Product on Facebook
Brands vs. Products on Facebook. This is a question I have been asked about many times. Is it better to have 1 brand location on Facebook or should I have multiple pages some dedicated to product....
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SnapTags vs. QR Codes the ideal 2D Experience
By now most of you have seen or interacted with QR codes in one form or another. Whether it was online, direct mail, etc… QR Codes are becoming a common tool in marketing toolkits. While it is possible...
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5 Facebook Growth Success Metrics
Recently I answered a question on Quora that I wanted to share as a post as well. “What is the best way to measure ROI for increasing the number of fans for a Facebook Page?” Since this question is...
View ArticleGDC 2008
I confirmed today that I will be attending the 2008 Game Developer Conference February 18-22 in San Francisco. I am very excited about attending as outside of the networking and expo portion the key...
View ArticleHalo Expanded
While flying to San Francisco today I will be reading The Flood book 2 of 3 in the initial Halo book series. Normally I read business related books discussing the latest on management, marketing, sales...
View ArticleCommunity Server 2008 Logo Unveiled
One of the fun parts of my job is that I work closely with our Creative and Marketing teams in defining the direction of the various brands for our products. After a number of cycles the team has...
View ArticleOMMA & Social Networking
I recently attended the OMMA Global marketing conference in Hollywood, California. Some of the top talent from the marketing industry was there recently to discuss the current state of online...
View ArticleThe Art of War
While recently traveling to LA I picked up a copy of The Art of War by Sun Tzu (Translation by Thomas Cleary… Shambhala Dragon Editions). This has always been one of my favorite strategy/business books...
View ArticleDark Marketing
One of my hobbies is reviewing emerging trends around marketing and social media (Doesn’t that sound like fun?!?) One such trend is Dark Marketing. No, this is not Darth Vader marketing his favorite...
View ArticleSocial Analytics
I interact with a number of clients on a daily basis and at some point in our conversations the discussion ultimately leads to calculating return on investment (ROI) around social media. With the...
View ArticleSocial Media & Your Campaign
One of the golden rules of marketing is having the ability to show your business or clients the value of the campaign that you are running on their behalf. With traditional web campaigns you could...
View ArticleMajor Nelson ROI
I have known Larry “Major Nelson” Hyrb for a few years now. Larry is the Director of Programming for Xbox Live. He has become the Face of the Xbox 360 and his blog is the first stop for avid gamers...
View ArticleEA Skate 2 & Skate Reel
Of all of the projects I have been involved with over the past 3 years Electronic Arts O.G. Skate Reel initiative was by far one of my favorites. It was our first really large initiative with EA and it...
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